Seachem Flourish Excel

For over 40 years, Seachem has been a company rooted in sound science. Our experience in the hobby and an educated staff of chemists and biologists are part of the package when you purchase Seachem products. Seachem remains as one of the few surviving independent and privately owned pet care companies. Seachem is owned and operated by hobbyists. All of our employees are hobbyists who maintain aquariums at home and at the office. Seachem itself was started because one such passionate hobbyist - Dr. Leo G. Morin (Founder) - recognized that the available solutions to aquarists' problems were wanting. This resulted in Seachem’s very first product: Cupraplex™ (today known as Cupramine™). Over thirty years later, Seachem is still approaching old problems in a new way.

Seachem has been in business over 40 years and is now sold in over 60 countries worldwide.

Innovation means approaching old problems in a new way. Seachem doesn’t simply repackage old ideas, nor do we package new ideas that require the suspension of fundamental physical or chemical principles. We offer truly innovative solutions that work better than competing products and save money through increased efficiency and concentration. Seachem products have been and continue to be based on sound science. They now cover the full spectrum of aquarium requirements in freshwater, seawater, reefs, and ponds as well as herpetological and avian husbandry. They include buffers, conditioners, filtration media, medications, and test kits. The JurassiPet® line includes foods, nutritive supplements, and products for enclosure maintenance and parasite control. Most of Seachem’s products are totally unique and specific to Seachem. With our premium line, aquavitro®, our goal is to have a line that is an outlet for rapid response to the advent of new technologies and information as they arise, something we couldn’t do with the very well established Seachem line. We’ve distilled the essential components of reef keeping and plant keeping into a no compromises, rigorously optimized product line, and added conditioners and filtration that outperform the already high standards we've set with the Seachem line. We’re committed to maintaining that optimization.